Google AdWords – guaranteed results
Google AdWords is pay-per-click search engine advertising (PPC), a performance-based advertising medium used to direct traffic to websites. Because you only pay when a prospective customer clicks on your advert, it is the most cost-effective way of growing your business today. As with all marketing, AdWords must be a part of an overall strategy, however it is becoming a very important component of increasing business revenue.
The ICON approach.
- We create your ads. We create ads and choose your keywords, which are words or phrases related to your business.
- Your ads appear on Google When people search on Google using one of your keywords, your ad may appear next to the search results.Now you’re advertising to an audience that’s already interested in what you’re selling.
- You attract customers People can simply click your ad and go straight to your website — to either make a purchase or learn more about you.
ICON’s Google Adwords advertising setup process consists of:
- Campaign budgeting, looking at past traffic and sales trends.
- Daily monitoring of ad spend.
- Keyword research and ongoing optimisation of keywords.
- Ad copywriting and click-through-rate (CTR) optimisation.
- Landing page design and optimisation.
- Determining the most beneficial bid management strategies to provide the best return on ad spend.
- Tracking and analysis of campaign performance
- Reporting with a focus on interpretive analysis, centred around pre-defined goals
Click here to talk to us today about Google Adwords.