Four new-year business resolutions

Posted October 22 2013 @4:37pm by admin

It’s still only October but with Christmas only eight weeks away, it might be time to consider your business’s direction in the new year. Here are some short, sharp thoughts to get you started:

Give and you shall receive.

Shopping-cart-giftWe said it in our last newsletter and we’ll say it again: Tell more – sell more. Providing your potential customers with helpful advice, entertainment, inspiration or any kind of value-added engagement for free can pay big dividends. Helpful advice in an e-newsletter, online calculators, non-salesy website blogs and helpful online tools are just a few of the things you can do to give.

If you’re still not convinced yet, think of it this way; both Google and Facebook were founded on the basis of a free service (search and social media) and are now reaping the rewards of a dedicated customer base, initially attracted by a value-added free service.

New Year resolution: Produce more helpful and meaningful content across all your online media.

Embrace the new age.

If you don’t evolve to match the new environment, you will become extinct quicker than you can say ‘Micropachycephalosaurus’.

That’s not to say there isn’t still a place for a good old fashioned press ad, but this brave new world demands an online presence. If you don’t have a website yet you need to get one. Do it now. You should also be considering AdWords as an extremely cost-effective way of flagging down people searching for your service or product. Talk to me today if you want to know more about your online marketing needs.

New Year resolution: Get online (if you are not already), check out AdWords.

Analyse this:

One of the glories of online marketing is we can analyse results in real time.

A newsletter can return immediate open and click-through rates. A website can provide valuable demographic and content data. An AdWords campaign can provide powerful insights into your customers’ search queries. The accumulated data allows us to understand your customers better, and help reposition your business to take advantage of emerging trends.

If you’re not seeing reports from your website or online marketing, then it’s time to track them down as you are running blind.

New Year resolution: Check with my website provider that all my analytics packages are up and running. If not, call ICON.

It’s a jungle out there!

The internet is not the place to get lost on a cold dark night. Or even a bright sunny day for that matter. The point is, don’t get lost at all.

Have a clear website goal in mind. Understand what it is you do and what your customers will be looking for online. Be clear in your understanding of your target market. The more crystal clear you are, the more targeted your online marketing can be. It’s all very well having a website but if nobody visits you might as well have spent the money on a three-legged camel.

New Year resolution: Review online strategies. Sharpen and focus more on key areas.