Search Engine Optimisation (SEO)

90% of all web sessions begin with Google. So it’s vital that your website is putting its best foot forward with quality SEO.

Google uses many factors to determine the ranking of your website and its pages. The key component is the number, quality and relevance of the links from other websites that point to your site. The profile of these inbound links indicates to Google how important your website and its pages are in its respective ‘community’ – essentially these inbound links can be considered as ‘votes’..

ICON has refined an SEO process to increase links to a website.

SEO & conversion strategy

Here’s what to expect during the first step of your SEO campaign:

  1. Website auditGoogle SEO (search engine optimisation)
  2. Key phrase research
  3. Competitor analysis
  4. Traffic and visitor behavior analysis
  5. Content strategy
  6. Conversion strategy