Social media is one of the fastest growing marketing tools on the web, contributing to the success of many major sites and brands.
However, the key thing to remember is that social media works with your existing website, rather than trying to replace it. Social media, when used properly, is an extension of your digital communications. Your website will always be your most important digital asset.
Here are some key ways it can be used to optimise your web presence:
- Twitter, Facebook and LinkedIn all boast millions of members each, and it’s a good idea to select which social media outlets best suit the style of your business.
- Show them something your website can’t. As a rule, social media posts are slightly more informal and “human” than the content you might post on your website. This is perfect for encouraging brand familiarity and confidence, and to strike a closer bond with viewers.
- Interact with customers. Many brands now use their Facebook pages specifically to communicate with customers, breaking down the contact barrier that can sometimes scare them away.
- To show you’re active, whatever genre your business is in, making regular updates to social media proves both that you’re up to date on the latest technologies and that there’s lots going on. Having a well-maintained social media page is a good sign to viewers that your business is buzzing.
We’ll work with you to develop a communications strategy that’s aligned with your business objectives – what you should be saying, who you should be saying it to, and how.
We’ll also help you to customise the design of your social media presence and ensure that it’s integrated with your other offline and online marketing initiatives. Like all online marketing, social media provides the ability to measure the performance of your initiatives and report the outcomes against your marketing objectives.
Talk to us today about how we can best leverage your social media opportunities.