Build your brand – with Icon Marketing

We are the creative force behind some of New Zealand’s most loved brands. Our mission is simple: to build your brand with our creative marketing services. From brochures and e-publications to dynamic websites, captivating videos, and stunning point-of-sale installations, we help kiwi businesses and organisations create powerful and cohesive brand presences that resonate with their audiences. In fact, we are so good at building incredible brands that many of our customers have been with us not for years, but decades. Build your brand. Increase your sales. Hit your goals with Icon Marketing.

Tauranga's creative powerhouse: Turning concepts into celebrations

We believe in the power of a strong brand. That’s why we’re dedicated to helping businesses in New Zealand build brands that stand out. We are skilled in a wide range of creative services, ensuring that your brand gets the attention it deserves.

Yes, we can design your brochures, booklets, e-publications and point-of-sale material

We conceptualise, write, design and produce eye-catching brochures and point-of-sale materials that complement your digital efforts and provide tangible value to your customers. We will photoshoot or source imagery to ensure your promotional piece makes an impact. From 1 to 300 pages, from pallet loads of printed material to online PDF documents, we’ve done it all and have a spectacular portfolio to prove it.

Yes, we can copy-write, design and develop an amazing website for you

We create compelling and user-friendly websites that inform and convert passive prospects into dedicated customers. We make a daunting process easy too. We will write the content, shoot or source the images, plan the process and produce a site that performs in the real world. And because our sites are all based on the popular WordPress framework, you’re not locked in with us either. WordPress is content managed software so you can make changes to your site yourself (if you want) or you can move the site to another provider.

Yes, we can do promotional and social media video too

Video content is king in today’s digital landscape. We produce engaging videos that capture your brand’s essence and speak directly to your audience. From social media snippets to full promotional videos, we have you covered.

Yes, we can pull all of your marketing collateral together

By offering comprehensive coverage of both print and digital marketing, we ensure cohesion and consistency across your entire marketing framework. This consistency in messaging means your marketing efforts are more effective and efficient, maximising impact while reducing costs. When all components of your marketing strategy work seamlessly together, your brand message is stronger, your reach is wider, and your return on investment is greater.

Our work

We take pride in the work we’ve done for some of New Zealand’s top brands. Our portfolio includes projects for the Vodafone Warriors, Canterbury of New Zealand, Mastercraft Kitchens, Zespri AIMS Games, and many more. We work with businesses and organizations of all sizes; from single operators to multinational brands. Each project is a testament to our commitment to quality and creativity.

Here’s a selection of the work we’ve done:

Vodafone Warriors

From the Warriors’ website to corporate and membership brochures, promotional posters, publications, email marketing, cross promotions, and game-day handouts, our work with the Vodafone Warriors has strengthened their brand and connected with their fans.

Canterbury of NZ

Our work with Canterbury of NZ includes seasonal promotions across the Australia and New Zealand markets, as well as more focused local promotions for the Silver Ferns, Black Caps, and of course, the Vodafone Warriors.

Mastercraft

For Mastercraft, we’ve designed brochures, point-of-sale materials, and a comprehensive digital marketing strategy that has driven significant engagement and sales. Our yearly Look Books achieve a multi-layered strategy of connecting with our audience and understanding where our leads originate.

Fiber Fresh Feeds

We have worked with Fiber Fresh Feeds for over 20 years, providing a plethora of promotional items, from brochures to point-of-sale materials, packaging to websites.

Tauranga's creative powerhouse: Turning concepts into celebrations

Why choose Icon Marketing?

Choosing the right marketing partner is crucial. Here’s why ICON MARKETING stands out from the crowd:

Tauranga’s creative powerhouse – building your brand

With years of experience and a diverse portfolio including some of New Zealand’s most loved brands, we know what it takes to build successful brands. We apply this experience to your unique challenges and opportunities, no matter how big or small your business is.

Multi-layered creativity – online and in print

We are not just graphic designers. We are original thinkers, creative conjurers, and copywriting masters. We bring fresh, innovative ideas to the table and know how to craft and nurture these ideas through the stages of consultation, design, editing, and production.

Results-driven – measurable outcomes

Our focus is on delivering tangible results. We measure success by the growth and success of your brand. Our strategic approach ensures that every campaign, design, and promotional effort is aligned with your business goals, driving measurable outcomes that contribute to your brand’s growth and market presence.

Customer-centric – we’re building YOUR brand

Your business is our priority. We work closely with you to understand your goals and tailor our services to meet your needs. In a world of locked-in offerings, ICON will customize our approach to our relationship to ensure you get what you need. We evolve our strategies based on your feedback and the changing market dynamics to deliver the best possible results.